KompasTV: No. 1 in Optimising YouTube Channel

I have been doing my essay about Managing Strategic Change. I decided to take Kompas Tv as one of examples on my case study. I was then interested to gather more data about its strategy in squeezing benefits from social media. So, I was arrived in YouTube. Using channelmeter.com as my analytics tool, I found that Kompas TV has been on top in terms of optimising YouTube as one of its media extension, compares to its competitor from other news TV channels in Indonesia. 

The first TV which created YouTube channel is Metro TV News. However, the number of videos uploaded was just nearly half of video that uploaded by KompasTV. In addition, Metro TV News' subscribers is just 10% of overall KompasTV's. Surprisingly, the leader of news TV in Indonesia, TV One, seems not interested on distributing its content to YouTube. Been joining YouTube since 2014, TV One just uploaded 754 videos. As a result, TV One's subscribers is no more than 500 YouTube users. The most progressive new-comer is BeritaSatu TV. Despite its lack of subscriber (0 subscriber), BeritaSatu has uploaded more than 50,000 videos and views more than 33 million times. 

Kompas TV 

29 Jul 2011

14,566 uploads 

264,000k views 

420k subscribers 

8,116 subscriber ranking 

Metro TV news 

9 Oct 2007 

8,654 uploads 

12,670k views 

19,963 subscribers 

95,608 subscriber ranking 

TV One News 

3 Dec 2014 

754 uploads 

109,601 views 

418 subscribers 

519,018 subscriber ranking 

Berita Satu TV 

10 Mar 2011 

54,774 uploads 

33,857k views 

0 subscribers 

1,404,628 subscriber ranking 

This data has been analysed using channelmeter.com on 14 Dec 2015.